Preliminary Activity Evaluation: Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The media product we produced during the preliminary activity used many conventional forms such as the 180 degree rule, shot/reverse shot conversations and matches on action.
Our 'The Kills' Music Video group preliminary product also followed conventions, one way in which it did this was in the pre-production stage. During the pre-production process we followed conventional strategy; storyboarding the separate shots from the original video. We numbered each shot and drew out the framing and positioning of both props and people within the shots. We also wrote down the lyrics for shots containing singing and recorded the duration of the shot as well as the start and end times from within the original music video.
After this, we created a shot list, using the numbers allocated to each shot to group together similar shots for ease during filming, this allowed us to quickly see what could be filmed and decide where and when we would film the certain sections without moving back and forth to different types of shots and props. All this use of conventional planning helped to ensure an easier production stage.
We did however also have unconventional areas within the product, for example: lack of range in setting/location as many music videos do typically contain multiple sets. The structure of the video is also unconventional as it does not have a clear structure or specific order  within the shots, this is due to having no storyline/narrative and consequent lack of a typical beginning, middle and end structure.