Marina and the Diamonds 'Hollywood':
Here I have added three screen shots (above) of shots that we particularly like. The first one is effective as the extreme close up draws attention to the lyrics and is also easy to replicate if we were to do it ourselves. My focusing on the lips it also is very provocative and would fit in well with our brand. To make it even more effective we could speed up the lyrics whilst recording and then later slow down in editing to give it a slow effective. The second is a close up shot of the artist lying on the floor and gives the video a unique look, adding to the variety of shots. On the third shot we particularly like how the artist has been positioned to the left third of the screen and the way she is sitting which makes her look innocent. From this video we have considered the importance of a continual colour scheme, such as the red, white and blue in this one. The colour theme is reflected in the mise-en-scene and set as well to make the variety of the shots match together. Also the costume used follow this and puts emphasis on the artist, adding to her on trend but unique style. In terms of lighting we like the use of spotlights focusing on the artist and the background is left darker and out of focus.
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Lana Del Rey 'Summertime Sadness'
In the first screen shot footage is being projected over the artist whilst she remains stationary. We particularly like the lighting in this as it creates an almost ghostly shadow on the wall but the colour saturation gives it an old fashioned style shot with a small grain. The second screen shot we have taken inspiration from as the spotlight is now used behind the artist to create an angelic glow behind her. The third also gives an amateur style as it uses overexposed lighting during filming to manipulate the appearance of the artist to make her appear ghostly as she walks towards the camera. It also makes her outfit stand out whilst the background remains dark and dull. Throughout these images you can see a constant overlay on the image from the top left of the screen which shows a red glow to give it a retro and solid contrast; helping the variety of shots to appear matching. These shots would also be easy to replicate ourselves for our artist.
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Ellie Goulding 'Your Song'
We chose this video as we like the the shot types and shot style within the video. For example in the first screen shot we chose this close up as the lighting completely saturated the clear shot of the artist, resulting in a soft blue style overlay. In the second shot we chose this section as the seconds of the video had been shortened down to make it appear as if it were filmed on a camera of lower quality and made the shot appear old fashioned, recording a person's memories. For the final shot we also liked the unusual addition of the feet within the grass. We could perhaps manipulate this ourselves to fit our artist by perhaps instead using heels to suit to style of our artist, Lexi and the Spectrum.
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In the first screen shot footage is being projected over the artist whilst she remains stationary. We particularly like the lighting in this as it creates an almost ghostly shadow on the wall but the colour saturation gives it an old fashioned style shot with a small grain. The second screen shot we have taken inspiration from as the spotlight is now used behind the artist to create an angelic glow behind her. The third also gives an amateur style as it uses overexposed lighting during filming to manipulate the appearance of the artist to make her appear ghostly as she walks towards the camera. It also makes her outfit stand out whilst the background remains dark and dull. Throughout these images you can see a constant overlay on the image from the top left of the screen which shows a red glow to give it a retro and solid contrast; helping the variety of shots to appear matching. These shots would also be easy to replicate ourselves for our artist.
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Ellie Goulding 'Your Song'
We chose this video as we like the the shot types and shot style within the video. For example in the first screen shot we chose this close up as the lighting completely saturated the clear shot of the artist, resulting in a soft blue style overlay. In the second shot we chose this section as the seconds of the video had been shortened down to make it appear as if it were filmed on a camera of lower quality and made the shot appear old fashioned, recording a person's memories. For the final shot we also liked the unusual addition of the feet within the grass. We could perhaps manipulate this ourselves to fit our artist by perhaps instead using heels to suit to style of our artist, Lexi and the Spectrum.
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