Pitch Feedback & Evaluation

From presenting our pitch and receiving feedback we have learnt that the key element to make our video a success with our 50s styled theme is the mise-en-scene. This should be communicated through both outfits and setting. Therefore we understand from feedback that it may be difficult to replicate 50s style settings in a natural environment so we will have to create with the mise-en-scene the appearance of going back in time. A key location we will then consider is a 50s style diner that we can film in which would make the video and artist appearance more believable. Other locations we considered was a rose garden to symbolise love, a old fashioned style house and garden which would include accessories such as bunting and a cigarette holder for effect. Resultantly, we have created a list of props we may require including items of clothing to buy and locations which we will further research into. 

Also we have decided from our research and feedback that we will follow the genre category of amplification to represent both the lyrics but still have a surrealistic approach. Therefore we will not follow a specific narrative but interpret the lyrics and the title 'Living Dead' to create a metaphorical video that takes inspiration from artists that have passed away but continue to live on in terms of pop culture. 

We are happy that are target market of 16-24 is the correct choice for the style and genre of our music video, with the retro look appealing to the modern, fashionable female market. However, through our feedback we have learnt that the glamorous and provocative representation of the female artist within the video would also appeal to a young male audience, so we should also take this into consideration during filming to always have a glamorous style.