Campaign Advertisement

As part of the artist profile I created a wix website and twitter account as linked below:

www.alicelillyhoar.wix.com/lexiandthespectrum
https://twitter.com/SpectrumLexictrumLexi

As part of the campaign for the album I have posted the advertisement on both the website and twitter account and also used the twitter to advertise the website:

Artist Profile: Website

LEXI AND THE SPECTRUM OFFICIAL WEBSITE

I have created a website for our artist using www.wix.com. I will update this website throughout the coursework and progression of the products to showcase the artist and her album's release.

www.alicelillyhoar.wix.com/lexiandthespectrum

Artist Profile

Lexi and the Spectrum

Alexa Crystal Smith (born 20th June 1989), most commonly known by her stage name 'Lexi and the Spectrum', is a West London born and bred singer-songwriter. In 2010, she rose into the spotlight with her debut album, Spectra Heart, which reached the top 5 album chart. Her debut single, Optical, went to No. 1 in the UK and Ireland. After the success of her first studio album, she released her second extended play, Spectra Soul EP, with the help of 679 Recordings. In 2011, she was signed to Atlantic Records in her bid to gain global success, and announced she would be releasing her second album, Ghosts, in late 2012. The much anticipated album is due to release in December, along with her single, Living Dead.

Her stage name, Lexi and the Spectrum, consits of her nickname, Lexi, and the Spectrum, taken from the idea of Pink Floyd's Dark Side of the Moon album cover, this is representional of her inspiration to become a singer-songwriter as a child.