Post-Feedback Changes and Alterations

The feedback we have had from both teachers and peers for our first draft music video has been largely positive and has given us great points on features that work well and can be continued within the full video. However, after also receiving constructive criticism within the feedback, I have decided to make some alterations to the video within the post-production stage. There are also some changes I wish to make within editing that have not been influenced by my feedback. The alterations, changes and features we are keeping are as followed:

• Within all the feedback the good quality of our footage was mentioned frequently and said to greatly enhance the overall look of the video. Similar feedback was also received regarding the lighting used within our shots. Other feedback also told us that the girl we have used within the video also works really well, as she fits the role and appears in a realistic way. We were also told that her costuming, along with all other elements of the mise-en-scene we created, work really well as they strongly reflects the theme within our digipaks, advertisements and the artist herself. All of these points made within feedback relate to the production stage, therefore it is reassuring to know our footage looks good and we have minimal or possibly no re-filming to do for most of the video. This allows use to focus time on post-production and perfect the editing to match good quality shots.
• Some of the negative points that were made in the feedback were in relation to the lip-syncing within the draft video. Whilst some peers gave us positive feedback for the lip-syncing overall, others gave us more constructive points about specific areas where the lip-syncing is incorrect or unnatural in its appearance; we also received similar constructive points from the teachers. Therefore, I think this is something that needs to be focused on within editing, as having slick lip-syncing will help to further enhance the great quality footage.
• Further feedback referred to the way in which the shots are put together. Our peer feedback suggests that the video as a whole is really well cut, when omitting the issues with lip-syncing. However, we were also told that many of our longer shots are less effective as the artist is very static throughout the video and some longer static shots, especially of the artist singing, do not create enough interest the mise-en-scene of the shots or within the video as a whole. This issue is something that could be addressed within production, so there is the possibility of reshooting certain shots or perhaps filming completely new footage that involves more movement. However, I believe the easiest way to solve this is within editing, as faster cuts may increase the interest and flow of the video whilst keeping to our original theme and style, especially as feedback also indicated that the faster cut shots within the hook/chorus worked really well.

First Draft Music Video Teacher Feedback

• "Shot quality is very good, the girl is very effective and the mise-en-scene for the most part is effective."
• "The lip syncing looks a bit forced in places as if she isn't singing the song - this can be a bit distracting."
• "From 48 seconds on the video works best - when you get to the hook/chorus and increase the amount of shots you utilise"

First Draft Video Peer Feedback

• 'Very good use of mise-en-scene in first scene, authentic to '50's', 'Diner/Monroe era', good use of colours throughout, as well as connotations e.g., red - love/lust'
• 'Authentic setting as well as realistic lip-syncing, beauty spot is a nice touch, good use of cuts. Only negative feedback is the shadow on the white back ground and when she looks into the camera near the beginning and sings, this doesn't look as good, I think the facial expression needs to be straighter.
• 'Very good picture quality, good mise-en-scene, maybe look at lip-syncing, the person is very static'
• 'Really good lip-syncing, good locations and mise-en-scene, the artist looks believable. Really good camera quality, good start.'
• 'Good locations and lighting. The theme works really well and the mise-en-scene matches the theme well. Really good.'

Filming: Final Location Two

Outside/Garden Location

The second location we have used for the music video is an outside location. For this we used someone's garden to film in front of bushes and on a bench. We also used a second outfit within these shots.

Test Shots

These are the test shots from the second location.

Filming: Final Location One

The Greyhound Coaching Inn

Our first location for filming is The Greyhound Coaching Inn, we used one of the hotel's bedrooms to do our filming. We used this location because of it's traditional feel and vintage features that made it the perfect location for out 1950's themed music video. The picture here shows the room we used and it's layout. 












Test Shots

The images below show our test shots for the four shot types we did in the hotel, the first is for the bed shots, the second for the sofa shots, the third for the mirror and dressing table, and the fourth is the plain white background shots.