Post-Feedback Changes and Alterations

The feedback we have had from both teachers and peers for our first draft music video has been largely positive and has given us great points on features that work well and can be continued within the full video. However, after also receiving constructive criticism within the feedback, I have decided to make some alterations to the video within the post-production stage. There are also some changes I wish to make within editing that have not been influenced by my feedback. The alterations, changes and features we are keeping are as followed:

• Within all the feedback the good quality of our footage was mentioned frequently and said to greatly enhance the overall look of the video. Similar feedback was also received regarding the lighting used within our shots. Other feedback also told us that the girl we have used within the video also works really well, as she fits the role and appears in a realistic way. We were also told that her costuming, along with all other elements of the mise-en-scene we created, work really well as they strongly reflects the theme within our digipaks, advertisements and the artist herself. All of these points made within feedback relate to the production stage, therefore it is reassuring to know our footage looks good and we have minimal or possibly no re-filming to do for most of the video. This allows use to focus time on post-production and perfect the editing to match good quality shots.
• Some of the negative points that were made in the feedback were in relation to the lip-syncing within the draft video. Whilst some peers gave us positive feedback for the lip-syncing overall, others gave us more constructive points about specific areas where the lip-syncing is incorrect or unnatural in its appearance; we also received similar constructive points from the teachers. Therefore, I think this is something that needs to be focused on within editing, as having slick lip-syncing will help to further enhance the great quality footage.
• Further feedback referred to the way in which the shots are put together. Our peer feedback suggests that the video as a whole is really well cut, when omitting the issues with lip-syncing. However, we were also told that many of our longer shots are less effective as the artist is very static throughout the video and some longer static shots, especially of the artist singing, do not create enough interest the mise-en-scene of the shots or within the video as a whole. This issue is something that could be addressed within production, so there is the possibility of reshooting certain shots or perhaps filming completely new footage that involves more movement. However, I believe the easiest way to solve this is within editing, as faster cuts may increase the interest and flow of the video whilst keeping to our original theme and style, especially as feedback also indicated that the faster cut shots within the hook/chorus worked really well.