Here is an example I have found of media products from the pop genre that both conform and challenge the conventions I found within the pop genre:
Album Artwork
Poster Advertisement
Colour Pallet
Katy Perry's album art work, used throughout her campaign, is all very united and has a clear and recognisable appearance, conforming to the pop genre conventional use of a strong theme. The theme and individual products themselves also all conform to the idea of bright colours and a fun appearance, with the main colour pallet containing bright blues, pinks, reds and white. The whole campaign also has a heavy emphasis on it's sweet/candy based theme, conforming to the pop genre convention of a fun appearance. Katy Perry's album theme is also reflected within her costume as she wears bright colours within her music video, however the costumes themselves do not conform to the conventional idea of the artist wearing mainstream clothing as Katy Perry wears candy-related outfits within her video, this does however match the theme and therefore develops the convention to create a unique appearance for the artist.
The video itself has a very fun and exciting overall look as it carries on with the bright colours and candy theme, it also has a really lighthearted and upbeat appearance that matches that of the upbeat song and lyrics within it. This conforms to ideas that pop genre songs are often fun and upbeat as this is something that appeals to a younger audience. The video also conforms to the idea of having a heavily performance based pop genre video as the artist is featured throughout the video and sings/lip syncs for the majority of the song. However, there are elements of the video that challenge or develop conventions more than they conform to them, for example, the video does not contain a 'performance' in which the artist has performs a choreographed dance, nor is there a strong narrative theme formed by the meaning behind the lyrics. Instead interest is created within the video in a more creative and unique way, challenging the conventional 'performance' pop genre video base and focusing more on the theme.
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